What better day to bring back The Clothing Coach blog than super Bowl Sunday! Not to mention our own San Francisco 49ers are in Miami representing for the whole Bay Area as they take on the KC Chiefs. I for one am repping some niner gear today (under my black blazer with the red trim of course) and hoping for a BIG win!
This actually reminds me as a kid growing up and remembering Deion Sanders and how great he was as not just a player, but a brand. A lot of that had to do with more than how he played; it all started with presentation i.e. how he dressed. As he famously put it best ‘You look good, you feel good. You feel good, you play good. You play good, they pay good.’
Even if you don’t know football you know Deion Sanders. He truly was a trendsetter, and among the first to realize another way to make a statement, -this time off the field. His style wasn’t just about being flashy, this man understood the impact and power of branding. And he took it to new levels. Now athletes better understand this power, and find creative ways to stand out with their wardrobe and appearance.
Now just because you don’t have as many eyes and cameras on you (not ones your aware of at least) doesn’t mean that your look is not impacting your own life; financially or otherwise. Can presentation play a role in how you are ‘branding’ yourself in your own circles? around family? colleagues? co-workers and loved ones? Well if you’ve been following our company and what we are all about, you obviously know the answer.
Now this doesn’t always mean a custom suit and tie, or dressing you like me. That’s not how we do it at The clothing Coach. And there can only be one Union Square Player. The point is to understand your personality, your environment, and how can we give you more confidence to better enjoy, -or dominate your environment. Non-verbal cues. Branding. Goals! Your name doesn’t have to be on a global scale for you to think about this. We all have our own personal scale, and I’d like to think you would appreciate being branded positively in your community. This has nothing to do with what people think, it’s just an obvious reflection of who you are. You never know who you might inspire! We can all be like Deion, unless you just don’t wanna be prime-time. Go Niner-gang!
-Coach