image consulting

The Truth About Vegan And Faux Fabrics: Greenwashing Or Sustainable Fashion?

In today’s world of fashion, sustainability has become more of a marketing buzzword than a genuine commitment. We are being bombarded with promises of “vegan” and “faux” fabrics as the future of ethical style. These labels though seemingly progressive, are often more about greenwashing than about offering real solutions for a sustainable planet.

Let’s take a closer look.

The Problem with “Vegan” and “Faux” Fabrics

When most people hear “vegan leather” or “faux suede,” they might imagine these materials as eco-friendly alternatives to traditional animal-based products. In reality many of these fabrics are derived from synthetic, petroleum-based materials like polyurethane (PU) or polyvinyl chloride (PVC). These are at their core, plastics—and plastics as we all know, are among the least sustainable materials on Earth. It just doesn’t add up.

Consider this:

  • Energy Intensive Production: Manufacturing polyurethane and PVC consumes significant amounts of fossil fuels and water. According to a report from the European Commission, the production of 1 kilogram of polyurethane releases between 2.5 and 4.6 kilograms of CO2 into the atmosphere.
  • Non-Biodegradability: These materials don’t decompose in a natural environment. Instead, they break down into microplastics, which infiltrate ecosystems, harming wildlife and potentially entering our food and water systems.
  • Toxic Chemicals: The production process for synthetic fabrics often involves harmful chemicals, such as phthalates, which are linked to serious health issues, including hormone disruption and developmental problems.

While companies tout these “vegan” and Faux options as cruelty-free, they conveniently ignore the environmental cruelty involved in their creation. Remember, it was primarily the environmentalist lobby that convinced us to ditch paper bags in the grocery store in favor of plastic in order to be more sustainable and “save the trees”.

Natural vs. Faux: A Misguided Comparison

Natural fibers such as wool, leather, and silk have been unfairly demonized in favor of these synthetic alternatives. But when we assess their overall lifecycle impact, natural materials often come out ahead:

  • Durability and Longevity: A well-made leather jacket can last decades and even be repaired, reducing waste. Faux leather, on the other hand, cracks and peels within a few years, often ending up in landfills.
  • Biodegradability: Natural materials like wool and leather decompose over time, returning nutrients to the soil. Synthetic fabrics? They’re here for centuries, or who really knows how long? Truth is we haven’t been around long enough to find out.
  • Renewable Resources: Materials like wool and leather come from renewable sources when farmed responsibly. Ethical farming practices and regenerative agriculture can even contribute to carbon sequestration. Not to mention shaving the useful wool from lambs and goats for example, actually extends their lifetime; while also providing quality raw materials.

The Greenwashing Dilemma

Fashion brands have capitalized on the growing consumer demand for sustainability by slapping on terms like “vegan” or “faux” without addressing the larger environmental cost. This is greenwashing—a practice designed to make products appear more environmentally friendly than they are.

For instance a study by the Changing Markets Foundation found that 59% of sustainability claims by fashion brands were misleading or unsubstantiated. Words like “conscious” or “eco-friendly” were used without ANY clear evidence or metrics to back them up.

A Better Path Forward

True sustainability in fashion isn’t about trendy buzzwords; it’s about thoughtful choices, transparency, and an honest commitment to reducing harm. Here are a few principles to guide us:

  1. Choose Quality Over Quantity: Invest in well-made garments crafted from natural fibers that stand the test of time. A single bespoke piece can replace the need for multiple lower-quality items. Don’t be a polyester investor!
  2. Support Ethical Practices: Seek brands that prioritize responsible sourcing, fair labor practices, and transparency in their supply chain. Start reading the label and consider the fabric and country of production.
  3. Repair and Reuse: Extending the life of your clothing is one of the most impactful ways to reduce waste. Find a local tailor and understand the proper care of your garment.
  4. Educate Yourself: Read the labels or product description and reviews, do a little research. You’re likely shopping online anyway! Understand the lifecycle of the fabrics you’re wearing. Don’t be swayed by marketing jargon—demand evidence.

The allure of “sustainable” vegan and faux fabrics might be strong, but the facts tell a different story. Genuine sustainability requires us to look beyond the labels and make decisions that prioritize quality, longevity, and respect for the planet. It’s not just about feeling good about what we wear—it’s about making choices that truly align with a better future for everyone.

Fashion should never be disposable, nor should its promises. Let’s demand better—from brands, from fabrics, and more importantly, from ourselves.

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

Destination Location? How to pack Your Suit or Formal Wear and Travel Like a Pro

Traveling with suits or formal attire can be daunting. Whether you’re heading to a wedding, a business meeting, or another event, keeping your clothes crisp and ready is key. Here’s some packing travel wisdom we share with our clients at The Clothing Coach for the best ways to ensure your formalwear looks sharp when you arrive.

1. Avoid Wearing Event Attire in Transit

The first rule for any trip involving extended travel time—whether by plane, car, or train—is to avoid wearing your formal attire en route. Sitting for hours on end in a suit or formal outfit often leads to wrinkling in all the wrong places. So, unless absolutely necessary, pack it instead. Not only will your suit stay fresh, but you’ll feel more comfortable and ready to look your best when you arrive.

2. For Short Road Trips or Minimalist Packing: Use a Garment Bag

If you’re only bringing one suit and have limited luggage, a garment bag is the way to go. Simply hang your suit, zip the garment bag, and fold it once before placing it in your suitcase or laying it flat in the backseat. The key to keeping your suit looking fresh is to minimize movement within your luggage. One fold across the middle is often all it needs; the crease should fall out naturally once the suit is hung at your destination.

3. Packing for Longer Trips or Checked Baggage Without a Hanger

For air travel or situations where you’re checking in luggage and have no garment bag, here’s the Coach’s top tip for wrinkle-free results:

  • Turn it Inside Out: Begin by carefully turning your suit jacket and trousers inside out. This protects the fabric from external dirt and reduces visible wrinkles.
  • Align and Straighten: Make sure the shoulders and sleeves are aligned, and the arms are straightened into a natural position.
  • Roll (Don’t Fold): Gently roll the suit rather than folding it. Not too tightly, but enough to maintain its shape. This technique keeps it compact and prevents hard creases. Place it in a section of your luggage where it won’t shift around.

When you arrive, turn the suit right side out and hang it up immediately. The fabric should settle and smooth out within a few hours, leaving your suit looking sharp without the need for pressing.

4. Final Tips for Extra Assurance

  • Unpack as Soon as You Arrive: Whether you’ve folded, rolled or hung your suit in a garment bag, take it out as soon as you reach your destination. Hang it up in a well-ventilated area, ideally in the bathroom with some humidity, to help any minor creases relax.
  • Use a Steamer if Necessary: For stubborn wrinkles, a small travel steamer can be a lifesaver. Hold it a few inches from the fabric and let the steam relax any creases.

With these tried-and-true packing techniques, you’ll ensure that your formalwear arrives looking as polished as you do. Follow these simple steps to keep your suit fresh, neat, and ready for your next event—because every detail counts when it comes to looking your best!

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

What Are the Benefits of Personal Wardrobe Consulting?

Discover the transformative power of personal wardrobe consulting. Elevate your style, boost your confidence, and revolutionize your fashion choices with expert guidance tailored just for you.

Increased Style Confidence

Personal wardrobe consulting is a game-changer when it comes to boosting your style confidence. By working closely with a seasoned clothing coach, you’ll learn how to embrace your unique features and preferences; resulting in a wardrobe that truly represents your personality, taste and goals. Say goodbye to fashion insecurities and hello to a newfound sense of empowerment, confidence and self-assurance.

With the guidance of a clothing coach, you’ll step out of your comfort zone and explore new styles that you may not have considered before. This experimentation allows you to discover what truly resonates with you, leading to a more genuine and stylish version of yourself. Embrace the unknown, and watch as your style confidence soars to new heights, it’s not always that you ‘don’t like it’, (maybe you just don’t understand your why.)

Imagine waking up each day knowing that your fit reflects the best version of yourself. Personal wardrobe consulting equips you with the tools and knowledge to curate looks that exude charisma. Whether it’s for a special event or your everyday attire, a personalized wardrobe consultation can work wonders in helping you project an image of style and self-assuredness.

The beauty of personal wardrobe consulting lies in its ability to empower you to make style choices with conviction. No more second-guessing your fashion decisions; with the expert advice of a clothing coach, you’ll develop a keen eye for what works best for you. This newfound clarity and assurance in your style selections will elevate your overall confidence in all aspects of life.

Customized Wardrobe Solutions

One of the primary benefits of personal wardrobe consulting is the tailored approach to creating wardrobe solutions that are uniquely suited to your lifestyle and preferences. Your clothing coach will take the time to understand your individual needs, tastes, and aspirations, ensuring that every piece in your closet serves a purpose and resonates with your personality.

Through personalized wardrobe solutions, you’ll no longer feel overwhelmed by a cluttered or mismatched closet. Your consultant will work hand-in-hand with you to streamline your wardrobe, suggesting versatile pieces that can be mixed and matched effortlessly. This curated collection of clothing will not only save you time in choosing outfits but will also reflect a cohesive and personalized style narrative; ultimately developing your persona brand.

Forget the days of aimlessly shopping for pieces that end up collecting dust in your closet. Personal wardrobe consulting offers a strategic and purposeful approach to enhancing your wardrobe. By focusing on quality over quantity and selecting pieces that align with your style goals, you’ll build a curated collection that is functional.

Time-Saving Fashion Choices

In today’s fast-paced world, time is a valuable commodity, and personal wardrobe consulting can help you make the most of it. By working with a clothing coach, you’ll streamline your shopping process, focusing only on pieces that complement your existing wardrobe and fill any gaps in your style repertoire. This targeted approach saves you time and effort, ensuring that every fashion choice you make is a deliberate one.

The time-saving benefits of personal wardrobe consulting extend beyond shopping to your daily outfit selections. With a curated wardrobe that reflects your style and preferences, getting dressed becomes a breeze. No more staring blankly into your closet or second-guessing your outfit choices; instead, enjoy a seamless getting-ready process that allows you to start your day with confidence and style.

Enhanced Professional Image

Your professional image speaks volumes before you even utter a word, and personal wardrobe consulting can play a pivotal role in enhancing how you are perceived in the workplace. A clothing coach can help you curate a collection of work-appropriate attire that commands respect, exudes professionalism, and showcases your attention to detail.

By aligning your wardrobe with your professional goals and industry norms, you’ll project a polished and put-together image that instills confidence in your colleagues and clients. Whether you’re aiming for a promotion, starting a new job, or simply looking to elevate your professional brand, personal wardrobe consulting can give you the sartorial edge you need to succeed.

Investing in your professional image through wardrobe consulting is an investment in your career advancement. The right wardrobe choices can open doors, create lasting impressions, and establish you as a confident and credible presence in any professional setting. Let your style speak for you and watch as opportunities unfold in line with your professional ambitions.

Unlock Your Style Potential with Personal Wardrobe Consulting

Elevate your wardrobe to new heights with personalized wardrobe consulting services. Unlock endless style possibilities and redefine your fashion identity with the support of seasoned professionals. Your journey to sartorial excellence awaits you.

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

Beyond the Seam: The Impact of Precision Tailoring on Image Consulting

In the world of fashion and personal branding, precision tailoring stands out as a cornerstone of style and confidence. From the perfectly fitted suit to the tailored dress that accentuates every curve, the impact of precision tailoring on image consulting is undeniable. Join us on a journey to explore how the intricate art of precision tailoring elevates personal style and reinforces individual confidence.

Elevating Personal Branding Through Tailored Precision

Precision tailoring is more than just creating clothing that fits well; it’s a form of art that enhances personal branding. The meticulous attention to detail, from measurements to fabric selection, ensures that each garment is a unique reflection of the individual wearing it. By embracing precision tailoring, one can transform their wardrobe into a collection of pieces that speak volumes about their style and personality.

The beauty of precision tailoring lies in its ability to accentuate the positive features of the wearer while subtly masking any imperfections. Whether it’s a bespoke suit tailored to perfection or a custom dress that hugs the body in all the right places, precision tailoring has the power to boost confidence and create a memorable impression. In the world of image consulting, this attention to detail can make all the difference in how a person is perceived.

When it comes to personal branding, every stitch and seam matter. Precision tailoring allows individuals to showcase their unique sense of style and sophistication effortlessly. It’s not just about wearing clothes; it’s about wearing confidence, elegance, and authenticity. Through precision tailoring, individuals can craft a distinctive image that speaks volumes without saying a word.

The Fusion of Craftsmanship and Image Perception

At the heart of precision tailoring is the fusion of craftsmanship and image perception. The skilled hands of a tailor work in harmony with the wearer’s vision to create garments that not only look impeccable but also feel like a second skin. This synergy between craftsmanship and image perception results in clothing that tells a story and leaves a lasting impact.

The art of precision tailoring transcends mere fashion; it’s a form of self-expression that influences how others perceive us. A well-tailored garment communicates attention to detail, professionalism, and a keen eye for quality. It’s not just about dressing up; it’s about embodying a persona that exudes sophistication and grace. The fusion of craftsmanship and image perception through precision tailoring is where style truly comes to life.

In the realm of image consulting, understanding the nuances of precision tailoring is essential. It’s the fine balance between form and function, aesthetics and practicality. By seamlessly blending craftsmanship with image perception, individuals can curate a wardrobe that not only looks good but also feels right. The fusion of these elements elevates personal style and refines how one presents themselves to the world.

Precision Tailoring: Crafting Confidence and Style

Precision tailoring goes beyond creating beautiful garments; it’s about crafting confidence and style from the inside out. The bespoke nature of tailored pieces instills a sense of pride and self-assurance in the wearer, knowing that their clothes are made exclusively for them. This sense of exclusivity boosts confidence and empowers individuals to embrace their unique sense of style.

When it comes to style, precision tailoring offers a level of customization that off-the-rack clothing simply cannot match. From selecting the perfect fabric to deciding on the smallest details like buttons and stitching, every aspect of a tailored garment is a reflection of the wearer’s personality. This personalized approach to dressing not only enhances style but also cultivates a deeper connection between the individual and their wardrobe.

The transformative power of precision tailoring lies in its ability to amplify confidence and redefine personal style. By investing in tailored pieces, individuals invest in themselves, sending a message of self-assurance and sophistication to the world. The craftsmanship and attention to detail that go into each tailored garment speak volumes about the wearer’s commitment to excellence and sartorial refinement.

Empowering Individuals Through Tailored Elegance

Tailored elegance is more than just a fashion statement; it’s a way of empowering individuals to embrace their unique identity and express themselves with confidence. The precision and care that go into every tailored piece reflect a commitment to self-expression through clothing, elevating personal style to a form of art.

The journey of discovering tailored elegance is a transformative experience that goes beyond mere aesthetics. It’s about discovering the power of self-assurance that comes from wearing a garment that fits perfectly, complements your figure, and embodies your essence. Through tailored elegance, individuals can step into the world with a renewed sense of poise, elegance, and authenticity.

In the realm of image consulting, tailored elegance plays a crucial role in helping individuals align their outward appearance with their inner confidence and character. It’s about more than just looking good; it’s about feeling good and radiating that positivity to the world. By embracing tailored elegance, individuals can unlock a newfound sense of empowerment and style that sets them apart in a sea of conformity.

As precision tailoring continues to redefine the standards of image consulting, it underscores the significance of personalized style and self-expression. Through the art of tailored elegance, individuals can harness the transformative power of clothing to not only elevate their personal brand but also exude confidence, sophistication, and a unique sense of style. The journey of tailored elegance is a testament to the enduring impact of precision tailoring on image consulting.

Tailored Brilliance

As precision tailoring continues to shape the landscape of image consulting, it serves as a reminder that attention to detail and customized design play a significant role in creating a lasting impression. By embracing the art of precision tailoring, individuals can amplify their personal style, exude confidence, and leave a remarkable mark in the world of fashion and image consulting.

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

Transform Your Wardrobe with the Magic of Bespoke Tailoring

Step into the world of bespoke tailoring, where every stitch tells a story and every garment is a masterpiece crafted just for you. Imagine the luxury of clothing perfectly tailored to your unique measurements and style preferences. Let’s explore how the magic of bespoke tailoring can transform not just your wardrobe, but your entire fashion experience.

Discovering the Elegance of Bespoke Tailoring

Bespoke tailoring is the epitome of luxury and sophistication. It goes beyond just fitting clothes to your body; it involves a meticulous process of creating unique pieces tailored specifically for you. Each garment is a work of art, reflecting not only your measurements but also your personality and style preferences.

The journey of bespoke tailoring begins with a detailed consultation where your tailor gets to know you, your lifestyle, and your sartorial tastes. From selecting the finest fabrics to choosing the perfect lapel style, every decision is made with your input and approval, ensuring that the final product is a true reflection of your individuality.

Unlike off-the-rack clothing, bespoke tailoring offers unparalleled quality and attention to detail. Every seam is carefully crafted, every button meticulously sewn, resulting in garments that not only fit you perfectly but also stand the test of time. The experience of wearing a bespoke piece is unmatched, exuding confidence and sophistication.

In a world where mass production has become the norm, bespoke tailoring stands out as a beacon of craftsmanship and exclusivity. It celebrates the art of slow fashion, where each garment is a labor of love and a testament to the skill of the master tailor. Embrace the elegance of bespoke tailoring and elevate your wardrobe to new heights.

Crafting a Wardrobe That Fits Perfectly

The beauty of bespoke tailoring lies in its ability to create a wardrobe that is truly your own. Whether it’s a sharp tailored suit for a special occasion or a casual shirt that fits like a dream, bespoke garments enhance your style and confidence like nothing else.

One of the key benefits of bespoke tailoring is the perfect fit it offers. No more dealing with sleeves that are too long or waistlines that are too loose. With bespoke clothing, every aspect is customized to your unique measurements, ensuring a flawless fit that enhances your silhouette.

Beyond the fit, bespoke tailoring allows you to express your personal style in exquisite detail. From selecting the lining fabric to choosing the button style, every element of your garment can be personalized to reflect your taste and preferences. It’s the ultimate form of self-expression through clothing.

Investing in bespoke tailoring is not just about owning beautifully crafted garments; it’s about owning pieces that tell your story. Each bespoke garment is a reflection of your individuality and taste, a symbol of sophistication and refinement. With bespoke tailoring, your wardrobe becomes a curated collection of wearable art.

In a world of fast fashion and generic fits, the art of bespoke tailoring stands out as a timeless and elegant way to dress. Embrace the essence of true craftsmanship and individuality by indulging in the magic of bespoke tailoring. Your wardrobe will thank you for it.

Best Practices for Selecting Your Groom’s Wedding Outfit

Ladies and gentlemen it is a great time to dive into the essentials of picking the perfect wedding outfit for the groom. Getting ready for a summer or fall wedding thoughtfully is easy if you just understand a few things. This is your big day, and you deserve to look nothing short of spectacular.

Congratulations! Let’s break down the best practices for selecting your groom’s wedding Outfit

Know Your Style

First things first, identify your personal style. Are you a classic black-tie kind of guy, or do you lean towards a more modern more relaxed vibe? Your wedding attire should reflect your personality and make you feel comfortable and confident, while also mindful of venue, environment and any relevant themes. 

Fit is Everything

No matter what style you choose, the fit is crucial. Ill-fitting clothes can ruin even the most expensive suit. Make sure your jacket hugs your shoulders and neck, your trousers have the right length, worn properly on the waist and everything in between is tailored to perfection.(or to the garment’s best possible potential) Consider a custom or bespoke suit for a truly flawless fit.

Consider the Venue and Theme

Your wedding’s setting and theme play a significant role in your attire choice. A beach wedding calls for lighter fabrics and colors, while a formal ballroom event might require a tuxedo or black tie formal. Match your outfit to the level of formality and vibe of the venue and theme.

Color Coordination

Coordinate with your partner, wedding party and colors. You should never match exactly, yet your outfit should complement the overall color scheme. Navy, charcoal, and classic black are more traditional safe bets in formal venues, but don’t shy away from subtle hues that add a personal touch. Accessories and details matter!

Accessorize Wisely

Accessories can elevate your look and are what separate and exceptional experience and memorable photos. Think about a sharp tie or bowtie, a pocket square, cufflinks, and a stylish watch. This is an event where your shoes must be crispy fresh and new. These details add personality, polish and most importantly distinguishment to your outfit. Just remember, most often less is more—avoid over-accessorizing, it’s about thoughtful intentional accessorizing. 

Footwear Matters

Your shoes should be as sharp as your suit, and brand spanking new. (repetitiveness on purpose, could i be more clear!?)  Classic leather oxfords or brogues in black or brown are timeless choices for formal events. Make sure they’re polished and in what condition? Yes, NEW. Comfort is key, so break them in before the big day by wearing them indoors for a few hours a couple times.

Grooming is Key

A well-groomed appearance is paramount and best compliments your outfit. Get a fresh haircut within 4 days before the wedding, maintain your facial hair and consider a skincare routine leading up to the event. Clean, manicured nails are a must and in a pinch, use vaseline to polish those nails. Lotion your hands, drink plenty of water and look refreshed, excited and hydrated!

Don’t Forget the Undergarments

Quality undergarments can make a significant difference. Invest in good socks and an undershirt that keeps you cool and comfortable. So seriously, absolutely NO POLYESTER INVESTOR in this department. Ever, wedding day or not! Cotton undergarments that are minimally 95% cotton or more ensure you feel as good as you look. On big days, I recommend wearing everything brand new, to best add to your own energy and confidence. It radiates, and will be the best and most memorable detail of all. 

Plan Ahead

Don’t leave your wedding attire to the last minute, tailoring alone takes time. Start shopping and scheduling fittings several months in advance. This gives you ample time for different options, custom and bespoke clothing, tailoring adjustments and overall ensures everything is perfect for your big day.

Confidence is Key

Finally, the best accessory of all (that I’ve already alluded to) you can wear is confidence. Stand tall, smile and enjoy every moment. Height is a physical attribute, and also a state of mind. After all, it’s your day…and you deserve to look and feel amazing!

So there it is, follow these tips and you’ll be the epitome of style on your wedding day. Remember, it’s all about finding the perfect balance between comfort, style and personal expression. Of course for guaranteed results, just call The Clothing Coach. Whether in San Francisco or beyond, we have virtual consult options to help you properly prepare and maximize your budget. Checkout ClothingCoachSF.com

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

What is the fabric with the highest frequency?

Sure you knew your phone and radio emit frequencies, but if everything is some sort of energy…does your clothing!? Studies have been done to show that natural fibers far outperform synthetic ones on another scale, yet again. This may seem unnecessary to consider, however fabrics do impact the regulation of your body temp, which impacts your sleep and overall daily comfort. Ya you sleep on your bedsheets, but you literally LIVE in your clothing. I’d say that’s a pretty significant (yet often overlooked) impact on quality of life. Fabric is more than just how it feels on touch, it’s how it performs, breathability being a key factor. So what is the fabric with highest frequency?

Linen is a natural textile made from the fibers of the flax plant and has been used for thousands of years in various civilizations for clothing, bedding, and other textiles. Wool is just as old and both rank highest as far as frequency. (5,000)

Linen fabric is prized for its exceptional qualities, including its strength, durability, and breathability. It is known for its smooth texture, natural luster and ability to absorb moisture. This makes it comfortable to wear in warm weather, so it’s a great time of year to consider. *Quick bonus: It’s supposed to wrinkle! Embrace the look, and ignore those who don’t get it.

Linen also has natural antimicrobial properties, (not chemically added) which can help inhibit the growth of bacteria and fungi, making it a popular choice for bedding and clothing. It’s known for comfort, and linen sheets are recognized among the best. Perhaps we should also consider it’s use as a blend in workout gear. A time when your body aims for peak performance, and absorbs most through open pores as you work up a sweat.

The prevalent preference of synthetic fabric and polyesters (especially for gym gear) will likely prove to be misguided. As it has been for many natural food substitutes. Remember these innovations are often a product of reducing cost and increasing profits. In recent years, there has been growing interest in the potential health benefits of linen, wool, cotton and other natural fabrics. Particularly in relation to their purported ability to emit higher frequencies. Some proponents believe this may have positive effects on the human body and mind, what I can confirm after decades of selling clothing is natural fibers perform better and raise your quality of life in more ways than one.

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

Is there such a thing as a power suit?

A “power suit” traditionally refers to a formal business attire worn by management. The term gained prominence in the 1980s during the era of corporate power dressing, characterized by assertive and authoritative styles in the workplace. But in 2024, is there even such a thing as a power suit?

The concept of the power suit emerged as a symbol of professional success, authority and confidence. It was popularized by influential figures primarily in business and politics and those who adopted the attire wanted to convey a sense of power and influence. The power suit became associated with corporate culture and the idea of “dressing for success” emphasizing the importance of projecting a strong and commanding image in the workplace.

The term was coined to capture the notion that dressing this way imbued individuals with a sense of empowerment and authority in turn allowing them to command respect and assert their dominance in professional settings. This is characterized by tailored silhouettes with structured shoulders and neutral colors, all meant to evoke a sense of professionalism and seriousness.

In today’s less formal and hybrid work environments, the concept of the power suit has evolved to accommodate changing workplace norms and cultural shifts. Here in SF and silicon valley, dressing like you just rolled out of bed became a form of a ‘power suit’ believe it or not with it’s inherent ‘F you, I’ll do what I want’ attitude. While the traditional power suit may no longer be as prevalent, its traditional tenants of confidence, professionalism and authority remain relevant. Focusing on an authentic and aligned personal brand image is a more sophisticated way of achieving the underlying principles of the ‘Power Suit’

In modern and hybrid workplaces, individuals may still utilize elements of power dressing to convey a sense of competence and credibility. This might involve wearing well-tailored clothing that exceeds the company’s culture and expectations, regardless of whether it conforms to traditional notions of formal business attire. Plus the concept of the power suit extends beyond physical attire to encompass aspects such as body language, communication style and overall demeanor. All of which contribute to one’s perceived authority and influence in the workplace.

So while the traditional power suit may have evolved in response to changing workplace dynamics, its core principles of projecting confidence and authority remain pertinent in today’s professional landscape. The main impact in the workplace lies in its ability to shape perceptions of authority, confidence, and professionalism. With a consistent personal brand image, individuals can convey a sense of leadership, boost their self-assurance, and project credibility. This also influences impressions on clients and enhances effectiveness. (CLOSE more deals.)

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

What is enclothed cognition?

In todays hybrid and less formal professional environments, most of us feel no need to ‘dress for success’. Although your employer may not insist on a strict dress code, studies show what your wearing does impact your quality of work. How!? What is enclothed cognition? It’s a psychological concept that explores how the clothes we wear can influence our thoughts, feelings and behavior. It suggests that the symbolic meaning of clothing can impact our cognitive processes and even shape our perception of ourselves and others.

The term “enclothed cognition” was coined by researchers Hajo Adam and Adam D. Galinsky in a series of studies published in 2012. Their research showed that wearing certain types of clothing can affect various aspects of cognitive processing including attention, confidence and decision-making.

For example, wearing clothes that’re associated with authority or power such as a suit or a uniform, can lead individuals to feel more confident and assertive. This phenomenon is often referred to as the “power of the uniform.” Similarly, wearing clothing that’s associated with professionalism or competence can enhance cognitive performance in related tasks. Some studies show doctors performing better when wearing their lab coat, as opposed to less formal attire and surroundings.

Enclothed cognition can also be influenced by the fit, style and color of clothing. For instance, wearing clothes that fit well and make us feel comfortable can boost self-esteem and promote positive emotions. The color of clothing can evoke certain psychological responses; for example, wearing red may increase feelings of dominance or aggression, while wearing blue may promote feelings of calmness or trustworthiness.

Overall, enclothed cognition highlights the intricate relationship between clothing and cognition, demonstrating how the clothes we wear can shape not only how others perceive us but more importantly how we perceive ourselves and interact with the world around us. It may help to invest yourself and create a powerfully aligned personal brand image.

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.

Enclothed cognition has gained attention in psychological research, and several studies have explored its effects on various aspects of human behavior and cognition. Here are some notable studies that have contributed to our understanding of enclothed cognition:

  1. Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918-925.
    • This seminal study by Adam and Galinsky introduced the concept of enclothed cognition and provided evidence that the symbolic meaning of clothing can influence cognitive processes and behavior. The researchers conducted several experiments demonstrating how wearing certain types of clothing can affect attention, performance, and self-perception.
  2. Adam, H., & Galinsky, A. D. (2012). The influence of enclothed cognition on implicit and explicit attitudes. Journal of Experimental Social Psychology, 48(4), 918-925.
    • In this study, Adam and Galinsky investigated how enclothed cognition influences both implicit (unconscious) and explicit (conscious) attitudes. They found that wearing clothing associated with intelligence enhanced cognitive performance and led to more positive attitudes toward intelligence-related tasks.
  3. Velasquez, N., Wheeler, S. C., & Petty, R. E. (2012). The role of the self in priming-to-behavior effects: The power of private versus public self-consciousness. Journal of Consumer Psychology, 22(4), 570-578.
    • This study examined the role of self-consciousness in the enclothed cognition effect. The researchers found that individuals who were more self-conscious in public settings (e.g., when wearing clothing that draws attention to the self) experienced stronger effects of enclothed cognition on behavior compared to those who were more self-conscious in private settings.
  4. Slepian, M. L., Ferber, S. N., Gold, J. M., & Rutchick, A. M. (2015). The cognitive consequences of formal clothing. Social Psychological and Personality Science, 6(6), 661-668.
    • Slepian and colleagues investigated how wearing formal clothing influences cognitive processing. They found that wearing formal attire enhanced abstract thinking and promoted a global processing style, leading individuals to focus on the big picture rather than on specific details.

These studies represent just a few examples of the research that has been conducted on enclothed cognition and provide compelling evidence clothing and presentation, can have significant effects on our thoughts, feelings, behaviors and results.

Where to get the best custom suits and clothes made?

It’s common to consider if a custom suit is worth the additional cost. It’s important to realize that price is just a part of the equation when assessing value. It should only become THE deciding factor when budget is ALL that matters. In that case, it’s a better bang for your buck to shop off the rack, and work with a great tailor to best improve the fit. With over 2 decades of selling suits, But this is why we think The Clothing Coach private label custom suits are the highest value in San Francisco and beyond. We guide you on how to choose was best for you, which creates a timeless investment. This allows you to begin the process of curating a sophisticated wardrobe, that’s effortless to maintain.

To find the best custom suits in your area, you have to understand what it is you’re even buying before you check google or yelp reviews. You should also know that at any level of custom clothing, the results continue to improve as you create more garments. So your ‘perfect fit’ most likely may come by the 2nd suit you have made. Another major key is to understand the difference between custom offerings when it comes to production, is it ‘Made to Measure’, true Bespoke or -a level in between. Let’s compare the main differences:

Made to Measure: (lowest price point/most common)

  • Pre-made components based on existing set of patterns, that are made on order
  • Requires 1 initial fitting, additional adjustments are limited and altered on completion
  • 5-7 detailed measurements by trained associate
  • Pre-set styling selections of buttons/threading/pocketing
  • ‘Assembly line’ style industrial machine construction
  • Tailors only make final adjustments
  • Often fused Chest piece (*ask if better option is possible)
  • Begins to lose shape after dry cleaning (lifetime can be increased with better chest piece/fabric choice)

Bespoke: (highest price point/least common)

  • A pattern made for each person per individual garment (i.e. suits, wool trouser, jeans etc.)
  • Requires 4-6 fittings throughout process
  • Mast Tailor cuts and sews fabric
  • Master Tailor apart of entire fitting process, taking 30+ detailed measurements and posture notes
  • Construction is 90% or more bench-made by master tailor(s)
  • Often full canvas chest piece
  • Any element can be customized in regards to fit, construction or style
  • Each piece has it’s unique character and selections
  • Should exceed your own lifetime with proper care

Full Custom: (mid-range price point/less common)

  • A pattern can be created or modified when necessary
  • Requires 1-2 fittings, constructed to allow Tailor to finish and customize
  • 10-15 detailed measurements by experienced Clothier or Tailor
  • Construction is 60% or more bench-made by Tailor(s)
  • Half or Full Canvas chest piece option
  • More Customization options than standard MTM
  • Should last 7+ seasons/years with proper wear and care

Additional factors equal in importance are the fabric choices in order to best assess expected lifetime. This can be broken down to estimate your ‘price per wear’, further increasing your investment. With that, guidance on creating a style and color that aligns with your personal, professional, or event driven goals is crucial. Once understood, it’s best to compare pricing options between vendors with similar offerings, and you can identify where to go in your area to find the best custom suits. Now you can also check reviews and better assess customer feedback.

At The Clothing Coach, we only offer bespoke and full custom options. And we can now offer our private label full custom line anywhere in the world! By simply downloading this new measurement app, and filling out a simple questionnaire, we can create the perfect suit for you from the comfort of your home or office. With real time digital displays, we can show fabrics and create style look books and samples of your look during your appointment.

For more personalized strategies to develop or enhance your personal brand image, visit The Clothing Coach Studio in downtown San Francisco, or book a call to learn about our coaching, custom suiting, Tailoring services and more!

It’s not the fashion, it’s the passion.