I often get asked what I mean by utilizing the power of your presentation. Or why I talk so much about non-verbal communication and what your look communicates about you. Honestly it’s not necessarily because I want these things to be true. Like you, I actually wish it didn’t matter. In the words of the great MLK, “a world where we can be judged by the content of our character” is one I too would prefer. However beyond the extreme examples of the racists of the world, our overall look and clothing can, and typically does impact our day to day lives. From how confident we feel about ourselves; to our public image. (and yes your own environment, colleagues, family, etc. may be your public image, you don’t have to be famous!)
So let’s fast forward to those of you who are already on board with this concept and are starting to build a wardrobe. Once you’ve got a sportcoat or 2, it’s time to add some PR. Ever wonder why politicians wear Flag pins on their lapel? Or others School/University/fraternity or company pins? Membership clubs? St. Jude Hospital does an incredible job branding their high profile supporters subtly and tastefully with magnetic lapel pins. Google an image of it and I bet you’ll say “oh, yaaaa”.
All these are fine examples of subtle and effective cues to emphasize non-verbal communication. Showing love of country, alumni pride or brand loyalty. It doesn’t take much to customize a pin to your own company logo or cause you wish to support. It’s also reflective of your personalities and causes you are passionate about, or a great way to brand your company. I love my San Francisco pin, my Egypt lapel pin or my American flag lapel pin especially for themes events.